My father-in-law Gerald Alters enjoyed a long and successful career as a composer, arranger, orchestrator, and accompanist starting in the late 1940s, working alongside such entertainers as Barry Manilow, Chita Rivera, Bonnie Franklin, and Phil Leeds. From the late 1960s, he focused his creative energy on advertising, penning jingles for giants on the American corporate landscape that not only paid the grocery bills, but also subsidized family ski trips and his kids' college educations. These musical miniatures are paragons of craftsmanship that testify to Gerald's compositional finesse and wit, and liberated from their commercial raison d'etre, they attain the status of postmodern works of art, in all their ironically referential glory.

Click here to visit the Gerald Alters Recording Project on the Internet Archive Wayback Machine